Crisis Communications
"We want to say a warm thank you for your expert input and feedback on how to deal with the media. Thanks for being there with and for us. You may not fully realize what you have meant to us in this challenging period. Besides the actual work, we have highly appreciated for you to give us heartfelt comfort and true support in this process. You were there to advise us with each step. An angel on our path, as we feel it."
- Michael and Amayra Hamilton, owners Angel Valley Sedona
Learn from the pros...rather than media personalities that only use textbook examples from the Fortune 500s.
The crises we have worked include:
- Waco cult crisis
- Los Angeles Civil Unrest
- Rwanda Civil War
- Kosovo refugee camps
- AIDS research
- Hospital sale and closure
- Corporate firings of executives
- Sedona Sweat Lodge Deaths
But it is important to remember: A crisis does not necessarily mean something "negative" has happened. An employee winning the lottery or giving birth to septuplets could constitute a crisis. Many times, the heavy volume of media attention connected with an event - be it a "crisis" or not - can create its own crisis.
If a crisis has already hit your organization,
what should you do?
If a crisis has happened, and you need immediate help in handling the media and strategically managing the situation, call Mary Schnack Media Services at 800.529.7599. We have had great success managing the message, developing talking points, handling the media, and projecting the best possible image for your organization.
We require no retainer, and we're there immediately when you need us.
Crisis Communications Plan
The best insurance for handling media crises is to develop a crisis plan before the crisis hits. You need to have a plan in place with professionals "on call," know how to communicate both internally and to the media, know who the "quarterback" is going to be to get you through this stressful time and what message you'll want to transmit. The main thing to remember is - expect the unexpected!
Services include:
- Media Training - feel comfortable when talking to a reporter, not only in handling questions, but also in clearly presenting your key points while sounding sincere and credible.
- Crisis Communications Planning - consulting on development or actual writing of plan
Seminars - from one to four hours, on importance of crisis communications planning, and what is involved - Preparation for crisis communications--something has happened and you want to be prepared in case the media calls or you want to thwart a media attack by planning a pro-active approach.
- On-call crisis communications work--to help you through a media crisis
