Public Relations
"Mary made us realize the value of a professional public relations program and has helped us with everything from A to Z: quarterly earning news releases, publicity opportunities with our CIO, trade show publicity, media training for our executive staff and message point development."
- Jim McKeone, Invester Relations HON INDUSTRIES Inc.
Public relations is a long-term commitment to the image and outreach of your company. We generally recommend a minimum six-month (or preferably a one-year) plan of action to begin to build a foundation of media and public awareness of your organization and services. However, public relations also can be carried out on a project basis for a specific event or issue.
Public Relations Consulting includes:
* Creating a well thought-out communications plan, identifying your business goals, target audiences, product or service, competition, the messages you want to convey to your audience, and what communication vehicles will best achieve your objectives.
* Building publicity and credibility for your organization through editorial coverage in major newspapers and television as well as in the general media, including weeklies and local publications, technical publications, special interest consumer publications, secular publications, newsletters, broadcast media, electronic wires and databases, and the Internet.
* Encouraging the media to call your organization by providing them a steady stream of press releases, story pitches, op-ed pieces, letters to the editor, press conferences and direct interviews with reporters and editors, and promotional materials.
* Adding other vehicles of public relations to your communication plan, such as newsletters, special events, direct marketing campaigns, community relations activities, public speaking engagements, as well as internal communications programs with employees, shareholders, and volunteers.
* Leveraging your PR position to gain even more publicity.
* Preparing for that inevitable "crisis" by building positive relationships with the media.
* Incorporating public outreach and community relations into your communications plan.
